Which Mobile Platform Should Startups Choose in 2023: Android Or iOS?

Back in 2008, the iOS App Store was launched with 500 apps. Today that number has skyrocketed to 1.85 million apps that are available for users to download. Android users have a bigger app universe to browse from that consists of over 2.56 million apps available in the Google Play Store. It is safe to say that we are living in the digital era!

Did you know that the number of smartphone users worldwide surpasses 3.5 billion? As per the Statista- Smartphone User forecast, it is estimated to further grow by several hundred million in the next few years.

There are 7.94 billion devices connected worldwide and this number is more than the number of people in the globe! Hence, there is no denying the fact that mobile applications are an integral part of our daily lives.


Keeping the above data in mind, many entrepreneurs are planning to start a mobile app centred business and investors are funding different types of mobile apps.

Apple vs Android: Market Share

According to Statista, in 2020 the market share of Android and iOS was 86.6% and 13.4% respectively and these numbers are expected to reach 87.1% for Android and 12.9% for iOS in 2023.

Looking into the above graph, you can conclude that Android is a clear winner in the mobile operating system market share worldwide and is expected to remain so in the years to come. It is so because the Android startup apps are the most adopted ones for almost every smartphone vendor other than Apple.

Also, Android is an open source platform that allows and makes it easy for mobile phone manufacturers to add their own look to the operating system.

Apple vs Android: App Downloads

According to Statista Market Forecast 2016–2021, there will be 196 billion annual downloads from Google Play store by 2021, all thanks to growing smartphone and app adoption worldwide.

While from the iOS store there will be 42 billion downloads. Android again wins when it comes to app downloads worldwide and it is expected to enormously grow in the years to come.

We have curated a complete guide on apps for startups, with A to Z information about the process of getting your idea live on a mobile application. In this article, we will answer all the questions that every entrepreneur who is new to the app industry might have.

Which Is Better – iOS Or Android?

Android vs iOS development is a never ending debate between software developers. The quest to- Which platform should startups choose has no one word answer. There are solutions that depend on various factors that an entrepreneur should consider before making a decision.

Let’s go through all the factors one by one:

1. Demographics

There is no denying the fact that Android smartphones have a larger demographic than apple users.

Also, there is no denying the fact that Apple is considered a high end device in which users are willing to purchase apps. So, Apple users are generally found in prosperous parts of the world.

As per the reports by Statista, currently there are more than 113 million iPhone users in the United States, accounting for about 47 percent of all smartphone users in the United States. So if you are targeting the western demographic, I suggest you to hire iphone app developers.

2. Fragmentation

In simple words, fragmentation refers to when users are running different versions of a mobile operating system and using different mobile hardware models or mobile devices.

We are aware that iOS devices and their release cycles are controlled by Apple alone. As a result, once a year Apple synchronizes iOS version releases with device releases. Hence, fragmentation issues are less.

However, when we talk about Android, fragmentation issues occur constantly, further making life of the android application developers difficult at the time of testing and quality control. Thus, Android fragmentation increases development cost and maintenance time.

3. Design and development

In terms of designing, Google Material Design has a greater influence on UI and UX. Mobile app developers feel that when it is about coding mobile apps then Swift is a much easier language to start as compared to Java.

However, design and development is one factor that depends less on the platform and more on the skills of your partnered mobile app development company. When you are linked with a brand that has it specialization in the development of both Apple and Android apps, it is of the least matter about which platform requires less developmental efforts as both are done within equal efforts.

Reasons To Choose iPhone Apps

You should place your startup’s first mobile app on iOS by investing in a sound reputed iOS app development company if you wish to come in the sight of the app store’s target demographics.

Let us discuss the advantages of choosing iOS apps for startups:

1. Security

Security is the utmost requirement for any business because sensitive enterprise data is lodged in apps. Android apps are a big risk when it comes to security while iPhone users are cushioned against hacking and malware. When you compare the iPhone vs Android on the basis of security, iPhone apps protect firmware and software through stringent security measures such as :

  • Integrated data handling systems
  • Measures to prevent duplication of data
  • Measures for loss of security by data encryption
2. Revenue

The ones that have a greater ROI than Android apps are the iPhone apps.. The best revenue generation opportunities that you can get from your iOS application development process, is to keep an eye on the mistakes, tips and tricks, and other related information would be a big advantage. You can look for iOS app development services that can help you with your vision.

3. Established customer base

The biggest USP of Apple is its established customer base. Apple is a pioneer in technology and applications. Apple has a well-established niche of its customer base that swear by Apple’s quality and performance and are loyal to the brand. That’s why it is said that once a smartphone user experiences the iOS platform, they will never be satisfied by any other OS and will stick to Apple.

4. Low fragmentation and testing

As discussed earlier, Apple generally develops just one updation on its existing OS every year. Also, the number of Apple devices are lesser than Android-based ones. Thus, Android apps should be tested comprehensively to get its better functioning on all the versions of Android OS.

Wrapping Up

After reading the write up you must have understood that there is no right or wrong answer, it all depends on your requirements. We have seen specific scenarios favouring the iOS platform and others suggesting us to go for Android.

By keeping all the above information in mind, you can contact a mobile app development company that will help you build your app without worrying about the operating system.

FAQs About Android Or iOS Development

The choice between Android and iOS depends on various factors such as your target audience, market considerations, development resources, and project requirements. Android has a larger global market share and provides more device diversity, making it suitable for reaching a broader user base. iOS, on the other hand, is known for higher user engagement, better monetization potential, and a more streamlined development process. It is recommended to analyze your specific goals and target market before making a decision.

Android has more app downloads worldwide. According to Statista Market Forecast, it is estimated that there will be 196 billion annual downloads from the Google Play Store by 2021, while the iOS store is expected to have 42 billion downloads.

Startups may choose iOS app development for advantages such as better security measures, potentially higher revenue generation, an established customer base, and lower fragmentation and testing requirements.

It is projected that Android's market share will reach 87.1% and iOS will have a market share of 12.9% in 2023.

In 2020, the market share of Android was 86.6%, while iOS had a market share of 13.4%. It is expected to reach 87.1% for Android and 12.9% for iOS in 2023.