Importance of UI UX Design in an App Development Process

How many times have you opened an application and have found the button and element placement going beyond your device screen? Or do you remember how you felt the last time you clicked on an option and it took you to a screen which was filled with bold colours and a lot of text?

Everytime we face an issue related to the app design, especially in terms of it being starkly opposite to what we expected, the outcome is almost always app uninstallation.

The design industry has crossed many rivers to become innovative and immersive. While there are some brands like Uber with its design guideline or MailChimp who have understood and went with the flow, there are brands that are still not giving app design its fair share of attention.

Many entrepreneurs and startups are making sure to get the right design by implementing design principles and rules for web or app development.

What is UI Design in a Mobile Application?

The abbreviation UI stands for User Interface. It is the way through which users can interact with any mobile apps. Mobile app user interface design is aimed towards easy, enjoyable and effective interactions between users and the app. UI in IT is any device that allows users to interact with monitors, screens or mobile devices. The primary goal of mobile app UI principles is to provide the best interaction possible.

What is UX Design in a Mobile Application?

UX stands for User Experience. The whole idea of UX is to create a system that provides the best experience to the users. The aim of mobile app UX principles is to turn customers into loyal customers by providing a positive experience to them. UX is responsible for a user’s journey through the mobile app or website which ultimately decides the success of the business.

What are the Deliverables of UI/UX App Design Development?

The work of any UI/UX designer has many phases. During the UI and UX designing process, various deliverables are created for the clients. These deliverables are created for reasons like better communication with clients, documentation or presenting the ideas in a proper way. Both UI and UX have their separate deliverables, let’s take a look to get a clearer understanding of the role of mobile app UI/UX design in the mobile app design and development process.

A. UI deliverables

Mood boards

Mood boards are used for presenting innovative ideas in a way that everyone understands. It helps the clients understand the app idea that the designer will be working on.

Visual designs

Another one of the UI deliverables is the dynamic prototypes. Prototypes help in improving the overall functioning of the app as well as making improvement as and when needed. With dynamic prototypes, UI can be built as per the clients’ desire.

B. UX deliverables

Competitive analysis report

The competitive analysis report is created to measure the level of competition your app has. All the efforts go into vain if the app is in a highly competitive market or if it is not prepared to beat the competitors. With a competitive analysis report, the strength and weakness of the competitor’s app can be found out.

User personas

Designers have to make sure the client understands what their customers need and expect from the products. Creating a buyer persona not only helps in understanding customer behaviour but also in communicating the same to clients. The UX process involves user research to learn the behavioural pattern.

User journeys, experience maps and user flows

Experience maps showcase users overall behaviour towards a product. The expectations, time spent, reactions, thoughts, needs, etc. are all displayed in the experience maps.

User journeys or user flows are specific steps taken by the user to interact at different stages of the product. These can be the current interactions or potential interaction with a product.

Interactive prototypes

Interactive prototyping is another one of the deliverables of UX. Rudimentary prototyping saves a lot of time and effort and works well enough to get the job done. The prototypes help in demonstrating how the actual product will work once it’s fully developed. It also helps the designer communicate the ideas better.

Importance of Mobile App UI/UX Design

To know the significance of ui ux design in an app development is a must. Most developers create an app with great performance but fail to focus on the designing which leads to the downfall of the app. The balance between the functionality and importance of UI UX design of an app is hard to keep but that’s what needs to be done.

To answer the question, ‘What are the Benefits of User Interface and User Experience design?’, let us look at the pointers below:

Attracts users

A saying goes, ‘A good teacher is the one that grabs and holds the attention of the students and then teaches the lessons.’ This saying is very apt in the case of UI/UX design for mobile apps. The designs grab the attention of the users and ensure they spend as much time on the app as possible. However, the users should be able to understand the designs and navigation well enough to stick around for the long term.

Creates a good impression

For a startup or any small business, the importance of a UI/UX design lies in the creation of the first impression. When users visit your app, they should be hooked to it immediately so that they come back for it again and again. A good app has higher usage time and this can be done with the app’s UI UX design.

Get loyal customers

Attractive apps have more users and it’s a fact. Apps like Instagram, Facebook, Candy Crush, etc. have great UI/UX which has drawn millions of users to them. The satisfaction that comes from great user experience is what makes users loyal. Word of mouth is another reason why UX design is important.

Saves time and cost in the long run

When you work with the understanding of the mobile app best UI/UX practices from day one, you have the guarantee that there will be less need for app maintenance and updates. And since those two things will be at bay, the challenges that you might face after app launch will also be very low.

The Top UI/UX Trends 2021 and Beyond

To get started with the best mobile app UI UX designing, let’s look at what the future of UI/UX holds in 2021.

Voice-based UI

Google Home and Alexa have taken over the voice assistant world. These two technologies are being used by people to get anything and everything done. Voice searches are becoming more and more popular and by in the end of 2021, 50% of the searches will be voice-based. Users are preferring buttonless options to do their everyday tasks, and increasing with this demand is the need to understand how to design voice user interface.

Foldable/Split screen

With foldable phones app development being on the rise, the split screen trend is one of the hottest 2021 app design trends. The idea of actively using two screens together, whether on websites or mobile phones, is amazing! The trend has come back after a short break and is looking more alive than ever. Split screen in mobile allows more user interaction all the while giving aesthetically appealing visuals.

Variety & combinations in fonts

Fonts that will fit any writing space will have another place in the latest UI/UX design trends. Earlier, inserting text in writing spaces had limitations in terms of adjustment. It also made designers send multiple files for the font designs used. Variable fonts are a great solution for this, since it only needs one file for any design.

Dark mode

With both Apple and Android focusing their efforts on bringing health focus in the picture through dark mode app design functionality, the 2021 trend is also inclining towards it. In fact, our app designers feel that it is only about time when health betterment will become the outcome of the importance of a good user interface design.


The use of animation in apps makes them more visually appealing. It connects with customers more than any other design. Designers are using this tool to create a positive impact on the users with the help of meaningful animations. Earlier, things were simple with flat logos, icons, buttons, etc. but now animated buttons, icons, and even logos are happening. In the coming years, animation will be one of the trends for UI UX designing.

FAQs About UI UX Design in an App Development

UI/UX design in app development refers to the process of creating visually appealing and user-friendly interfaces and experiences for mobile or web applications. UI (User Interface) design focuses on the app's visual elements, while UX (User Experience) design considers the overall user journey, interactions, and usability of the app.

UI stands for User Interface. It refers to the design elements and visual aspects of a mobile application that users interact with.

UX stands for User Experience. It focuses on creating a seamless and enjoyable experience for users while they navigate and interact with a mobile application.

Dark mode is a UI/UX design trend that focuses on providing a visually appealing and health-conscious design option. It reduces eye strain and can enhance the overall user experience.

A competitive analysis report in UX design is created to measure the level of competition in the app's market. It helps identify the strengths and weaknesses of competitors' apps.